Hello, I’m Laura.
I’m an independent PR practitioner based in Newcastle-upon-Tyne.
I help organisations communicate effectively to achieve their objectives.

My approach is simple: I work hard and I’m nice to people. Relationships are key to everything we do in communications and being nice doesn’t mean I take my eye off the tough stuff and the bottom line. I work really hard for my clients and I care enormously about their success. I make every moment count towards reaching their goals.

I know my stuff. I’ve worked as a journalist, as an advisor at a large creative agency, as part of an in-house team and now as a sole practitioner. I’ve worked with clients and colleagues in the arts, education, industry, health, housing, policy, regeneration and leisure to name but a few. I collaborate regularly with designers, filmmakers, photographers, and marketers and I am used to working in complex partnership environments. I bring this experience and network of contacts to each project I deliver and can apply lessons learned from one sector to another. 

I care about the little details. Accuracy is everything and context really counts. I take the time to understand the business environment of the clients I work with, the audiences they need to reach and the messages they need to convey. I’m used to working with complex and sensitive information and translating it into engaging content that inspires a reaction. 

I am adaptable. The world of media and communications is evolving fast and offers increasingly sophisticated ways to connect and engage. Content is king. Everything I do is focused on creating content that people will want to talk about, share and react to.
I’m a Member of the Chartered Institute of Public Relations and I’m passionate about learning new skills and improving my services. I’m a recent graduate of Google’s Squared Online Digital Marketing course. 

I love what I do and it shows.
There’s nothing quite like the satisfaction of helping a client achieve their goal and seeing my hard work pay off.
It’s that simple.