I formed part of a team that devised a daring rebrand for Inspectas, tackling head-on the communications challenges of the industry and highlighting the friendly, professional personality of the company. I worked closely with the design and web team to develop a tone of voice to apply to copy for the new website, for marketing materials and a script for a short animated film.

“Laura invested considerable time and effort in getting to know our business and the challenges involved in our area of work.  She also gained an accurate understanding of the personalities within the company and how they may want to be perceived within the brand.

 “This research resulted in a brilliant and accurate understanding of who we are and how we want the brand and website to be communicated alongside the daring visuals utilised in our website.  The copy Laura created was outstanding and alongside the branding and web design has allowed our website to be classified as one of the best in our industry.”

Craig Candlish
Director, Inspectas